A TEXTILE ATELIER Based in Los Angeles OFFERING premium-quality PIECES crafted with INTENTION AND expert precision.
Our debut collection features ten curated rugs that boast 300 years of rug craftsmanship history to your home.
Our OFFERINGS
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Every Knot & Fray rug is built to be lived on, with rich materials and expert craftsmanship that hold their beauty through years of footsteps. A great rug can anchor a room, and we choose each one for the warmth, texture, and character it brings to your space. Our next collection will feature original designs by Jordan Adero, adding pieces you won’t find anywhere else.
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Gather around a table dressed in Knot & Fray, where our cloth napkins, tablecloths, table runners, and placemats turn everyday meals into something special. Made from quality fabrics with careful stitching, they’re designed to look beautiful at the dinner party and still hold up wash for generations to come.
COMING 2027 -
The best part of the day is sinking into a bed that feels as good as it looks. Our hand-woven quilts and designer throw blankets are crafted with care and made from quality materials, bringing lasting comfort and a layered, inviting style to any bedroom.
COMING 20207
Meet the Team
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Jordan Adero
FOUNDER - CREATIVE DIRECTOR - DESIGNER
Jordan has been collecting textiles since she was a child, drawn to the feel of a hand-woven throw, the pattern of a vintage rug, and the stories stitched into every piece. Los Angeles-born with Jamaican roots, and the great-granddaughter of legendary architect Paul R. Williams, she grew up surrounded by the belief that beautiful, well-made things make a home. After years with top design firms in New York and leading her own design firm in Los Angeles, launching her own textile atelier felt less like a new chapter and more like the place she was always headed. With Knot & Fray, Jordan brings that lifelong passion to every rug, linen, and quilt, creating pieces meant to be lived with and loved for generations. -
Meraj Khan
RUG SPECIALIST
Meraj brings generations of expertise to Knot & Fray, coming from a family that has practiced the art of textile work in India for more than 300 years. Today, his family runs four weaving locations across India, where traditional techniques are passed down and carried forward by skilled artisans. As Knot & Fray’s rug specialist, he knows every detail of how a great rug is made, from the choice of fibers to the final knot. He and Jordan share a common thread in their commitment to craftsmanship and their love of timeless pieces made to last for generations. -
TONY ADAMS
RUG SPECIALIST
A New York native, Tony has spent 30 years in the rug business, bringing his expertise to high-end residential and commercial projects. His deep knowledge of materials, construction, and design has made him a trusted resource for clients who expect the very best. Tony also holds a special place in the Knot & Fray story, as the person who sold Jordan her very first grown-up adult rug lol. Years later, that connection has come full circle, and he now brings his experience and sharp eye to every piece the company offers.
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